ВАРИАНТ 4
I. Прочитайте текст, выберите вариант ответа (1,2,3 или 4), соответствующий содержанию прочитанного текста.
SAS: Welcome to Flight
There are many ways for SAS (Scandinavian Airlines) to compete successfully in the free market in Europe. Costefficiency is one weapon, already used by Asian and American competitors. SAS is going to become twenty per cent more efficient, but Jan Carlzon, the SAS Group President, does not think this alone will help win the competition. The company has put top priority on safety and reliability. It may serve as a good example of how a company can respond to the changing times.
The traffic system has always been the company’s core business. SAS created an effective worldwide system of traffic that covers every destination. They understood it well that the customers spend from 80 to 90 per cent of their travel budget on the traffic. So, various service elements were added to support customers wherever and whenever they needed help. The elements were hotels and restaurants, car rentals, credit cards and duty-free shopping. SAS has always followed its mission, to enrich the overall travel experience of every individual customer at the lowest possible cost.
For the moment the company is engaged in modernizing the production base on the traffic system. They have started a three billion investment program to expand the fleet of aircraft. By January 1993 SAS had the most modern fleet on the Continent, with an average age of 5.5 years per aircraft. The intercontinental fleet was totally renewed, providing expansion opportunities on European and domestic routes.
During the 1980s. Freer competition emerged in many areas and seat capacity outpaced demand in air traffic. It was when the company made up its corporate mind: “SAS is not in the business of flying airplanes. It is in the business of flying people”. People, they realized, did not want to fly the biggest and latest aircraft if it meant landing somewhere to fill up with more passengers. The company understood that people prefer more nonstops and one-stop connections. Since 1984 thirty per cent more nonstops have been added from Copenhagen, Stockholm and Oslo. The performance brought the net effect of five million more customers. Have a pleasant and efficient trip with SAS!
1. SAS is planning to win the competition with the help of ….. .
1) more cost-efficiency and other weapons
2) massive advertising in the press
3) organizing the traffic system in Africa
4) modernizing its computer service systems
2. The company’s top priority is on safety and reliability ….. .
1) providing as many service elements as possible
2) providing unheard-of benefits for employees
3) providing customers with best possible office equipment
4) providing for enjoyable summer vacations abroad
3. SAS engaged in modernization programs that needed ….. .
1) more passenger routes
2) a renewal of international airport terminals
3) an investment of three billion dollars
4) a freer competition in many areas
4. The company understands ….. .
1) the needs of customers
2) the needs of pilots
3) the needs of tourists
4) the need to respond to the changing weather
II. Определите значение выделенного слова в тексте.
1. competitors
1)enemies 2) partners 3) contestants
2. to support
1) to provide 2) to enrich 3) to assist
III. Выберите правильный вариант перевода в соответствии с содержанием текста.
1. The company has put top priority on safety and reliability.
a) Компания сделала обеспечение безопасности и надежности своей приоритетной задачей.
b) Компания поставила самый главный приоритет на безопасность и надежность.
c) Компания поставила главным приоритетом безопасность и надежность.
2. It was when the company made up its corporate mind.
a) Это было, когда компания составила свое корпоративное мнение.
b) Именно тогда руководство компании приняло стратегическое решение.
c) Это было, когда компания приняла стратегическое решение.
3. The performance brought the net effect of 5 million customers.
a) Постановка принесла чистый эффект в 5 миллионов клиентов.
b) Такая политика принесла чистый эффект в 5 миллионов новых пассажиров.
c) Такая политика была эффективна: у компании появилось 5 миллионов новых пассажиров.
4. Have a pleasant and efficient trip with SAS!
a) Имейте приятное и эффективное путешествие с САС!
b) Имейте приятное и недорогое путешествие с САС!
c) Компания САС желает вам приятного и экономичного путешествия!
IV. Выберите слово или фразу, соответствующую содержанию предложения.
1. SAS competes _____ in Europe and elsewhere.
1) successively 2) successfully 3) succeedingly 4) unsuccessful
2. The company _____ as a good example of a marketing-orientated business.
1) must look 2) might serve 3) should be 4) may serve
3. Various service elements were added _____ customers .
1) to support 2) to maintain 3) to provide 4) to enrich
4. People do not always want to fly _____ aircraft.
1) the late 2) the last 3) the latest 4) the later
5. The fleet of aircraft _____ providing new opportunities.
1) has renewed 2) was renewed 3) will be renewed 4) had renewed
V. Выберите правильный вариант.
1. Она сказала, что будет изучать этот предмет.
1) will study 2) would study
2. Она сказала, что учится в этом институте.
1) studies 2) studied 3) has studied
3. Она сказала, что училась в этом институте.
1) studied 2) had studied
4. I am a postgraduate, I am ….. the first year.
1) in 2) on 3) at
5. The academic year begins ….. the 1st of September.
1) in 2) on 3) at
6. Has he ….. the institute?
1) entered 2) enter 3) enters 4) entering
7. Он говорит, что они обсудят эту проблему.
1) discuss 2) will discuss 3) would discuss
8. If you ….. this method the results would be correct.
1) use 2) used 3) had used
9. If you ….. this method the results will be correct.
1) had used 2) use 3) used
10. Он сказал, что работает на этом заводе.
1) works 2) worked 3) has worked
11. Он говорит, что работает на этом заводе.
1) worked 2) works 3) will work
12. The computer ….. in every field of national economy.
1) used 2) is used 3) is using
13. New methods of computation ….. at the research center.
1) have introduced 2) was introduced 3) were introduced
14. She ….. to become an economist.
1) goes 2) went 3) is going
15. I watched the lawyers of the Firm Milbank, Tweed< Hadley and McCloy ….. their clients on business.
1) advised 2) to advise 3) advise
16. The contract ….. from Russian into English will be signed by the end of the week.
1) to translate 2) to be translated 3) translate
17. The company considers the price for the goods ….. quite soon.
1) revise 2) be revised 3) to be revised
18. Service company
1) обслуживание компании 2) обслуживающая компания
19. Before coming here, I studied ….. at the university.
1) economics 2) economy
20. I am ….. in their new camera.
1) interested 2) interesting
21. We only exchange goods if you produce a ….. .
1) receipt 2) recipe
22. If a company needs to raise a lot of money, it may ….. shares.
1) put up 2) issue 3) supply 4) purchase
23. Pension ….. play an important role in the stock market.
1) companies 2) trusts 3) societies 4) funds
24. As an ordinary shareholder, you are ….. to vote at the meeting.
1) entitled 2) titled 3) nominated 4) persuaded
25. The share ….. , which is made up of a cross-section of shares, reflects the general activity of the market.
1) indication 2) index 3) measure 4) indicator
26. A ….. is someone who buys shares, expecting the market to rise.
1) bear 2) bull 3) dog 4) stag
27. A ….. is a speculator who expects share prices to fall.
1) bear 2) bull 3) dog 4) stag
28. A ….. is a person who buys new issues of shares hoping to sell them quickly at a profit.
1) bear 2) bull 3) dog 4) stag
29. I’ve put part of the money into an instant ….. account.
1) access 2) excess 3) exit d) entrance
30. Bonds issues by the government are often known as ….. .
1) golds 2) guilts 3) gilts 4) debits
31. What kind of ….. can I expect on my investment?
1) reward 2) prize 3) surplus 4) return
32. You should have as diversified ….. of shares as possible.
1) case 2) file 3) portfolio 4) folder
33. In real ….. , the $1,000 you invested would be worth $5,000 today.
1) words 2) facts 3) factors 4) terms
34. The higher the risk you ….. , the more money you could make.
1) take 2) do 3) make 4) invest
35. The market has been extremely ….. over the past few years.
1) volatile 2) wavering 3) shocking 4) moving
36. Depending on the result of the ballot, they may ….. a strike.
1) name 2) call 3) make 4) do
37. Кто видел его тогда?
1) Who saw him then? 2) Who did he see then?
3) Who looked at him then?
38. Привет, ты идешь в институт?
1) Hello, do you go to the Institute?
2) Hello, are you going to the Institute?
3) Hello, do you want to go to the Institute?
39. Вы изучаете какие-нибудь иностранные языки?
1) Do you know any foreign languages?.
2) Have you studied any foreign languages?
3) Do you study any foreign languages?
40. He said she was going to stay in town.
1) Он сказал, что едет в город.
2) Он сказал, что она собирается остаться в городе.
3) Он сказал, что она собиралась оставаться в городе.
41. We were watching TV when he came in.
1) Мы смотрели телевизор, когда он вошел.
2) Мы посмотрели телевизор, когда он вошел.
3) Мы увидели телевизор, когда он вошел.
42. The main advantage of this type of a company is that it tends to have a large number of staff.
1) Основное преимущество такой компании – иметь многочисленный персонал.
2) Основное преимущество такого типа компании заключается в том, что она стремится иметь многочисленный персонал.
3) Компания стремится иметь многочисленный персонал.
43. If he could come he would take part in making decisions.
1) Если он придет, он примет участие в принятии решений.
2) Если он сможет прийти, он примет участие в решениях.
3) Если бы он смог прийти, он принял бы участие в принятии решений.
44. He wanted his program to be written in Basic.
1) Он хотел написать программу на языке Бейсик.
2) Он хотел, чтобы программа была написана на языке Бейсик.
3) Ему нужна программа, написанная на языке Бейсик.
45. The natural gas pipeline was estimated to cost $10 million.
1) Считают, что газопровод стоит 10 миллионов долларов.
2) Подсчитано, что газопровод стоит 10 миллионов долларов.
46. They want all transport workers to be paid in time.
1) Они хотят, чтобы всем работникам транспорта платили своевременно.
2) Они хотят своевременно платить зарплату всем работникам транспорта.
47. Известно, что Дания торговала с Россией в течение многих лет.
1) It is known that Denmark has traded with Russia for many years.
2) We know Denmark to have traded with Russia for many years.
3) Denmark is known to have traded with Russia for many years.
48. The article having been read we knew the subject much better.
1) так как мы прочли статью;
2) так как статья была прочитана;
3) прочитанная нами статья;
4) мы прочитали статью.
49. He was sure the matter ….. .
1) would settle 2) will be settled 3) would be settled
V. В каждом предложении заполните пропуск словом, образованным от указанного в скобках.
1. If you are ….. (satisfy) with the service, you should complain to the manager.
2. Tobacco companies often ….. (inform) smokers about the dangers of smoking.
3. The Japanese ….. (cycle) more than half their waste paper.
VI. Прочитайте текст. Заполните каждый из пропусков только одним словом, подходящим по смыслу.
There are, however, obstacles ….. the global strategy. Some of the obstacles relate to the products ….. . Certain products such ….. unprocessed foods, are difficult to market through a standardized approach.