ВАРИАНТ 1

 

I. Прочитайте текст, выберите вариант ответа (1,2,3 или 4), соответствующий содержанию прочитанного текста.

 

Heinz: The Secret for Success

 

Henry Heinz started selling vegetables at the age of twelve. It was then that he bottled his first home-made horseradish. Unlike other sellers, he put it into clear bottles for people to see that it was pure. Soon Heinz needed a wheelbarrow to transport his bottles, and then a horse and a wagon. At 25, he started Heinz and Noble, a food company. Five years later the business was booming.

Heinz realised early on that he had to hire people with high standards to maintain high-quality products. When his company grew, he provided unheard-of benefits fir his employees: free medical and dental care, lunchrooms with a piano the employees could play for entertainment, a swimming pool, a library, company picnics, and self-improvement courses like sewing and drawing. One year he even brought a 150-year-old alligator back from a trip to Florida and put it in a factory lobby just for fun!

One of the Heinz Company secrets for success was Henry’s belief that people would buy a pure product of superior quality if it was properly packaged and advertised.

At the Chicago World’s Fair in 1893, he exhibited a display of his products. But his booth was placed in an out-of-the way gallery on the second floor. Heinz found a way out. He placed small tickets throughout the fair that read: “The finder will receive a souvenir at the Heinz booth”. Lots of people became walking advertisements for the company. He had other ideas, too. He displayed the first electric sign in New York. The sign was six stories high and lit by 1200 electric lights that cost $90 in electricity every night.

Henry Heinz was also one of the leaders in the campaign for the Pure Foods Law. The aim was to prevent mislabelling and eliminate dangerous chemicals. When bottled foods were introduced, they gave Americans more variety, but often made people ill. It happened because of chemicals and the unsanitary conditions at factories. Heinz wanted to change that, and he did. From the beginning the company’s reputation was based on making products people could trust. Heinz believed that “doing a common thing uncommonly will bring success”.

 

1. It was at the age of twelve that Henry Heinz ….. .

1) started selling newspapers

2) bottles his first home-made product

3) understood the usefulness of horseradish

4) opened a vegetable store

 

2. Heinz’ business grew fast because he ….. .

1) was an experienced manufacturer

2) used a wheelbarrow and then a wagon

3) provided high quality and purity

4) wanted to establish a food company

 

3. Heinz provided unheard-of benefits for employees ….. .

1) to maintain high standards

2) to give them more free time and entertainment

3) to realize their artistic potential

4) to eliminate all dangerous chemicals

 

4. His secret for success was that he believed in ….. .

1) the power of advertising

2) the power of electricity

3) campaign for Pure Foods Law

4) the importance of displaying goods well

 

II. Определите значение выделенного слова в тексте.

1. self-improvement

1)advanced   2) efficient   3) practical

2. trust

1) hate   2) believe   3) approve

 

III. Выберите правильный вариант перевода в соответствии с содержанием текста.

1. Soon Heinz needed a wheelbarrow to transport his bottles, and then a horse and a wagon.

a) Вскоре Хайнцу понадобилась телега, чтобы транспортировать свои бутылки, а потом лошадь и вагон.

b) Вскоре Хайнцу понадобилась тележка для перевозки своих бутылок, а затем лошадь и вагон.

c) Вскоре Хайнц для перевозки своих бутылок уже не мог обходиться без тележки, а затем запряженного фургона.

2. When his company grew, he provided unheard-of benefits for his employees

a) Когда фирма разрослась, он обеспечил неслыханные выгоды своим рабочим.

b) Когда фирма разрослась, он обеспечил неслыханные привилегии своим рабочим.

c) Когда фирма разрослась, он обеспечил своим рабочим неслыханные по тем временам льготы.

 

IV. Выберите слово или фразу, соответствующую содержанию предложения. 

1. It was early in his life that Henry Heinz _____ his business.

1) continued   2) started   3) expanded   4) bottled

2. Heinz and Noble, a food company, quickly became _____ .

1) a booming business   2) a zooming flight   3) a skyscraper   4) a monolyth

3. The company provided self-improvement courses _____ sewing and drawing.

1) likely   2) like   3) alike   4) as

4. Heinz believed in proper _____ of superior quality goods.

1) advertise and package                   3) advertising and packaging

2) advertisement and packaging        4) advertiser and package

5. The aim _____ his campaign was to prevent the use of dangerous chemicals in production.

1) at   2) in   3) for   4) of

 

V. Выберите правильный вариант.

1. ... he write this novel in 1920?

1) does     2) has     3) did

2. Can ….. do it?

1) anything     2) somebody     3) anybody

3. What lectures ….. last Monday?

1) he attends     2) did he attend     3) will he attend

4. He will go to the cinema if he ….. free tonight.

1) was   2) will be   3) is   4) had been

5. What problems did you ….. at the lecture yesterday?

1) discussing   2) discussed   3) discuss   4) were discussed

6. She ….. with him last week.

1) has spoken   2) spoke   3) speaks   4) have spoken

7. Он сказал, что обсудит эту проблему.

1) will discuss     2) would discuss

8. ... you read these articles last year?

1) do     2) did     3) have

9. …your parents in the dining-room now?

1) have     2) are     3) do

10. … they finished the work?

1) do     2) will     3) have

11. Is there ….. interesting in this article?

1) something     2) anything     3) any

12. The special system of training economists ….. to produce well-prepared experts.

1) designed     2) was designed     3) is designed

13. At our Institute ….. scientific circles.

1) are     2) have     3) there are

14. Books on various subjects ….. through the library.

1) obtain     2) be obtained     3) are obtained

15. She seems ….. accounting very well.

1) to know    2) knows     3) know

16. The scientist appears ….. a very interesting phenomenon.

1) have discovered     2) to have discovered     3) discovered

17. The manager experts me ….. in the office earlier tomorrow to do some urgent work.

1) be     2) to be     3) will be

18. Oil market

1) рынок нефти         2) нефть, поступающая на рынок

19. She works for an ….. agency.

1) advertisement     2) advertising

20. How will the increase in interest rates ….. your sales?

1) affect     2) effect

21. The cost of ….. has gone up again.

1) life     2) living

22. Many countries, such as the United Kingdom and New Zealand, are ….. dependent on international trade.

1) favourably     2) heavily     3) perfectly     4) grossly

23. The fact that labour costs are lower in other countries ….. us at a tremendous disadvantage.

1) makes     2) does     3) puts     4) sells

24. If a country has a ….. currency, importers and exporters may have to keep changing the prices of their goods.

1) swimming     2) flying     3) flowing     4) floating

25. Some countries try to be ….. in certain commodities so that they are not dependent on imports.

1) economic     2) sufficient     3) self-sufficient     4) self-financing

26. It’s better to start exporting on a small ….. and then expand if things go well.

1) measure     2) measurement     3) scale     4) rate

27. Because of high shipping costs, it made more sense to ….. a manufacturer to produce our range of furniture.

1) license     2) lease     3) control     4) handle

28. The government has imposed protective tariffs to stop the ….. of cheap imports which threatened to destroy domestic industries.

1) rain     2) famine     3) flood     4) storm

29. Some manufacturers were accused of ….. , in other words selling goods abroad at a lower price than they were sold domestically.

1) dumping     2) revaluing     3) flooding     d) devaluation

30. Employing more staff has reduced our ….. time in the port.

1) turning     2) turn-round     3) turn back     4) turnover

31. The technical ….. for electrical equipment can vary from country to country.

1) justification     2) rules     3) specifications     4) uniforms

32. Many goods coming here are subject ….. customs duty.

1) for     2) to     3) of     4) with

33. Among other things, a ….. contains details of the goods, their destination and the name of the ship carrying them.

1) bill of landing     2) way-bill     3) bill of exchange     4) receipt

34. The person the goods are sent to is called a ….. .

1) consignor     2) consignee     3) commissioner     4) master

35. She looked at the ….. to check where the goods were produced.

1) certificate of origin     2) test certificate     3) postmark     4) trademark

36. Because of the recession, several ships have been laid ….. .

1) off     2) out     3) down     4) up

37. Куда ты идешь?

1) Where are you going?   2) Where do you go?     3) Where were you going?

38. Книжный магазин находится в центре города.

1) There are some bookshops in the centre of the town.

2) The bookshop is in the centre of the town.

3) There is a bookshop in the centre of the town.

39. Why did you have to do this work?

1) Почему вы сделали эту работу?      

2) Зачем вам надо было делать эту работу?

3) Кто должен сделать эту работу?

40. He is often seen at the station.

1) Он часто ходит на станцию.     2) Его часто видят на станции.

3) Он часто видит его на станции.

41. The design the scientist had insisted upon was accepted by the commission.

1) Ученый настаивал, чтобы комиссия приняла этот проект.

2) Проект, на котором настаивал ученый, был принят комиссией.

3) Проект ученого был принят комиссией, т.к. он настаивал на этом.

42. Tom would buy a car if he had more money.

1) Том купил бы автомобиль, если у него было бы больше денег.

2) Том купит автомобиль, если у него будет больше денег.

3) Том купил бы автомобиль, если у него было бы больше денег в прошлом году.

43. He said of some interesting program having been written in the laboratory.

1) В какой-то лаборатории была написана интересная программа, сказал он.

2) Он сказал о том, что интересная программа была написана в лаборатории.

3) Он сказал, что написал интересную программу в лаборатории.

44. They seem to have learned all the rules.

1) Им кажется, что они выучили все правила.

2) Кажется, они выучили все правила.

3) Кажется, они учат все правила.

45. Average prices in world trade seem to have fallen slightly over the year.

1) Кажется, что средние цены мировой торговли за год несколько упали.

2) Кажется, что в течение года средние цены мировой торговли незначительно падают.

46. We expect the agreement to speed up the process of integration.

1) Мы ожидаем, что соглашение ускорит процесс интеграции.

2) Мы ожидали, что соглашение ускорит процесс интеграции.

47. Похоже, что Австралия станет экспортировать медь.

1) This policy is changing the composition of imports.

2) They say this policy is changing the composition of imports.

3) This policy appears to be changing the composition of imports.

48.The operating machine was installed in the shop.

1) работающая машина     2) машина, на которой работают

3) работа машины              4) машина работает

49. These products ….. in the shop yesterday.

1) sold     2) were sold     3) sell

 

VI. В каждом предложении заполните пропуск словом, образованным от указанного в скобках.

1. Most ….. (to consume) products are over-packaged.

2. Avoid ….. (to buy) over-packaged items from supermarkets.

3. If everyone makes himself ….. (responsibility) for maintaining high standards of cleanliness in their area, the problem of rubbish may be solved.

 

VII. Прочитайте текст. Заполните каждый из пропусков только одним словом, подходящим по смыслу.

 

Grand Metropolitan, ….. British drinks conglomerate, wanted to expand Pernod-Ricard Company ….. France, another company, also wanted ….. expand.